As a Customer Experience Management (CXM) agency, we understand the importance of strong partnerships in delivering cutting-edge customer experiences. Creating effective and personalized experiences makes happy customers. And happy customers stay loyal, buy more frequently (and more!), and even help you get more customers through word of mouth. Overall, great customer experiences lead to more company revenue.  

That's why we are proud to be certified Adobe Solution Partners. Our expertise in the Adobe Experience Platform (AEP) implementation allows us to jump-start our clients’ CXM game.  

Let's take a deep dive into AEP partnerships and why partnering with certified companies like Conexio is crucial for fueling your CXM strategy.

What are AEP partners —and why should I only partner up with companies in the Adobe Partnership Program?  

If you’re unsure about what AEP partners actually are, you’ve come to the right place to find out. Adobe Experience Platform partners are specialized agencies that have been certified by Adobe to provide implementation services for the Experience Platform. As you probably already know, AEP is a comprehensive platform that enables businesses to collect, unify, and activate customer data in real time to deliver personalized experiences across multiple channels.

What’s the Adobe Partnership Program about? Simply put, it's a selective program that recognizes and collaborates with agencies with expertise in Adobe's products and services.  

If you're looking for AEP partners, it’s best if you only look for companies that are certified by Adobe. Partnering with certified companies like Conexio brings numerous benefits, such as:  

• Certified partners have proven expertise and experience in implementing AEP solutions. This ensures that your project is in the hands of skilled professionals who understand the intricacies of the platform.  
• Certified partners also have direct access to Adobe resources, tools, and support, which enables them to deliver high-quality solutions efficiently.  
• It guarantees that you are working with a reputable and reliable agency that meets Adobe's requirements, which minimizes risk.

Read more: Learn the ins and outs of the Partnership program here.  

Fueling AEP with top-tier implementation partners.  

When it comes to implementing AEP, not all partners are created equal. Top-tier implementation partners like Conexio bring a unique set of capabilities that can significantly enhance your AEP implementation and CXM strategy. Let’s take a look:  

• Deep technical expertise: Implementing AEP requires in-depth technical knowledge of the platform and its integrations with other Adobe products. Partners with certified experts are well-versed in the ins and outs of AEP. They can customize the platform to meet your specific business needs.  ‍
• Comprehensive service offerings: AEP implementation is not a one-size-fits-all approach. Great partners offer a range of services from strategy and planning to data modeling, data ingestion, data activation, and ongoing support.
  For instance, at Conexio, we cover the entire AEP implementation journey. From strategy and implementation to ongoing support and optimization, we ensure you receive end-to-end services for all your business needs. ‍
• Proven track record: Partnering with a reputable company means that you are working with a partner that has a proven track record of successful AEP implementations.
  At Conexio, we have a portfolio of satisfied clients who have benefited from our expertise in delivering solutions that drive results.  ‍
• Cross-platform integration capabilities: ideally, the Adobe Experience Cloud partners you choose to collaborate with also have the know-how to integrate AEP with other platforms.

Conexio powers your CXM strategy.  

At Conexio, we believe customer experience is at the heart of every successful business. Our partnership with Adobe and our expertise in AEP implementation allows us to power your CXM strategy.

Whether you are a B2B or B2C organization, we have the knowledge and experience to help you unlock the full potential of AEP and achieve your goals. From helping clients define their CXM vision and roadmap, to implementing and integrating AEP into their ecosystem, and providing ongoing support, we are a trusted partner throughout the CXM journey.  

Our solutions are tailored to our client's unique needs, empowering them to deliver personalized, relevant, and engaging experiences to their customers, while driving business growth and loyalty.  

Ready to get the most out of Adobe Experience Platform? Reach out to us, we’d love to hear about your goals and challenges.