Use our Lead Scoring template to design a Lead Scoring model for your company.
Industry
Demographic
Finance, health care, automotor, tourism
Number of employees
Demographic
It can help to determine the size of the company
Annual revenue
Demographic
Growth Stage
Demographic
Startups, established companies, or in expansion
Company Size
Demographic
Small businesses, mid-sized enterprises, or large corporations
Location
Demographic
Countries
Job title
Demographic
Decision makers type of jobs give more points
Type of email
Demographic
Corporative email or not
Credit ratings
Demographic
Ownership Structure
Demographic
Privately held, publicly traded, or family-owned
Attendance to events
Behavior
Webinars or Live Events
Downloaded content
Behavior
Download Infographic, cheat sheets, Price guide
Page views
Behavior
View Services, About us, Case studies and others
Click on emails
Behavior
Clicks in Promotional emails or Newsletters
Social
Behavior
Share blog post, articles, etc
Videos Watched
Behavior
Corporative, products, general videos
Email subscription
Behavior
subscription to communications, unsubscription
Do not call list
Behavior
Fill out form
Behavior
Contact form, demo form
Schedule a meeting
Behavior
Schedule a meeting with a sales rep
Simulate a form
Behavior
Click on Ads
Behavior
MQL (Marketing Qualified Lead)
SQL (Sale Qualified Lead)
Critical
10 to 15
Important
5 to 9
Influential
1 to 4
Negative
-1 to -10
Annual Revenue
600 millions or more
13
Location (country)
EEUU, Canada
10
Job title
Director, C level (CEO, CTO, COO, CFO, CSO, CMO), SVP (sales, operations, marketing)
13
Type of email
Corporative
10
Growth Stage
Established companies
11
Credit ratings
More than 80 points
13
Annual Revenue
100 millons to 599 millons
8
Location (country)
Latin America
5
Job title
VP (sales, operations, marketing), Manager (sales, operations, marketing)
7
Number of employees
200 to 600
6
Growth Stage
In expansion
8
Credit ratings
50 to 79 points
8
Annual Revenue
1 million - 100 millons
4
Location (country)
EMEA
1
Job title
Sales representative, Analyst, Coordinator (operations, sales, marketing), Technical lead, Project Manager
7
Number of employees
less than 200
3
Growth Stage
Startups
4
Industry
finance, health care, automotor, tourism
3
Negative credit rating
1 million - 100 millons
-10
Job title
Student, consultant
-8
Type of email
Non corporative
-10
Download Content
pricing guide
12
Schedule a meeting
Meeting scheduled
15
Events Attendance live
Attend online or in-person
14
Social
Share blog post
13
Filled out contact us form
15
Filled out loan estimation
14
Page views
Services, case studies
12
Event Attendance on demand
Watch the webinar recording
8
Page views
Blog post page
7
Download Content
services documents
8
Videos watched
Company information
5
Click on schedule a meeting
Does not complete the schedule
5
Click in Emails
Clicks in promotional Emails
7
Email subscription
Subscription to Newsletter
9
Clicks in Emails
Clicks in Newsletters
4
Download Content
Infographic, general guides
3
Page views
About us page
2
Videos watched
general information, product
3
Event registration
Non-attending
1
click in Ads
Facebook Ads, Google Ads, LinkedIn Ads
3
Page views
Careers page
-8
Email unsubscribed
Student, consultant
-10
Added to do not call list
Non corporative
-10
Inactivity 45 days
Non corporative
-10
